Company Description Informa Markets creates platforms for industries and specialist markets to trade, innovate and grow. Through more than 450 international B2B brands, we provide opportunities to engage, experience and do business via live and virtual experiences, specialist digital content and actionable data solutions. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business. We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets. Job Description Are you looking to build your own digital marketing strategy? Foster an environment of testing, learning and optimising? If you are motivated by working in a highly collaborative, supportive environment where you’re encouraged to try new things, think outside of the box and help to drive digital marketing excellence, the Digital Marketing Manager role for the Informa Markets Licensing Portfolio could be for you. Plus, you’ll get to work in the exciting brand licensing industry, focusing on some of the world’s biggest brands including Warner Bros, FC Barcelona, Smiley and many more. Reporting directly into the Marketing Director, you will be responsible for establishing the digital marketing strategy to ensure each channel is optimized. Working closely with the wider marketing team with two direct line reports that you will train and develop, you will champion digital best practice, instil strong testing & reporting practices, and be encouraged to generate new ideas using data-driven insights. Core responsibilities: Working as part of the marketing team, you will be responsible for the digital marketing strategy, bringing digital knowledge and best practice to the forefront for continued optimisation. Responsible for the multi-channel digital strategy – PPC – you will optimize spend, test new campaigns and gather learnings to continuously improve performance. – Social media – establish a social media strategy an ensure year-round activity and reporting to optimize output and performance – Marketing Automation – responsible for the email marketing strategy to ensure that audiences are considered thoroughly, and data best practice is implemented. Work with the team to develop better email templates, automated journeys, personalised experiences and a/b testing. – Review event websites to optimize the different customer journeys and improve UX, and implement an SEO strategy Implementing strong campaign reporting, testing and optimisation practices with a focus on conversion rate optimisation. Responsible for the marketing budget as it relates to digital channels to maximize spend Align the digital marketing strategy with the overall business objectives and work with the marketing managers to establish priorities Manage, coach and develop two team members to jointly achieve campaign plans and KPIs Develop campaigns to better cross promote our events and media products and increase engagement across our Group. Champion the adoption and optimisation of digital marketing technology and digital marketing Build a culture of testing and metrics-driven decision making in the teams Qualifications Your Desired Skills 2 years in a digital marketing role Experience working in a team-oriented, collaborative environment Hand’s on experience with marketing automation tools: E.g: Eloqua, Marketo, MailChimp, Hubspot or similar, Paid social and SEM experience, setting up and managing campaigns Experience with CMS Tools E.g. AEM, WordPress Fluent with reporting tools e.g. Adobe Analytics, Google Analytics Experience establishing and implementing an SEO strategy Excellent analytical, organizational, project management, and time management skills Excellent communication, presentation, and time management skills, with the ability to handle multiple priorities simultaneously. Experience managing and developing a team is preferred A positive attitude Strong attention to detail and proactive behaviour Additional Information Some of our benefits include: Hybrid, balanced working 25 days’ paid holiday per year pro rata, increasing to 27 days after 2 years’ service, as well as bank holidays Money purchased pension scheme & life assurance ShareMatch Scheme, Informa’s colleagues Share incentive plan Healthy Lifestyle subsidy/ Mental well-being support Learning & Development – Our Learning team supports year-round development with face -to-face training, access to Linked-in Learning. Long term career development opportunities AllInforma Colleague run networks for Diversity and Inclusion • Inspired Sustainable Development at the very core of our business Ability to contribute towards socially responsible and sustainable events LGBTQIA Colleagues and Allies Network Visible & invisible disabilities and conditions Network Ethnic minorities and multiculturalism Network We know that sometimes the ‘perfect candidate’ doesn’t exist, and that people can be put off applying for a job if they don’t fit all the requirements. If you’re excited about working for us and have most of the skills or experience we’re looking for, please go ahead and apply. You could be just what we need! We believe strongly in the value of diversity and creating supportive, inclusive environments where our colleagues can succeed. As such, Informa is proud to be an Equal Opportunity Employer.
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